It is the spacing between different elements on a web page. These spaces do not have content and also they do not have to be white in color. Rather it can be of any color or simply be the gradients, patterns or background objects.
What are the uses of White Space?
Unlike the texts on other platforms, say a book or newspaper, the content on website has to be treated in a different manner. It is very important that the visitors on your website find it easy to read the content on your web page. Web designers pay special attention to this one point. They use negative space as a buffer to avoid the web page look cluttered at the same time make the content more readable.
Sharp Content Hierarchy
A web design which lacks sharp spacing and hierarchy is sure to be unimpressive. But with white space you can clearly differentiate between different elements on the web page. By increasing or decreasing the visibility of certain elements on the page, web designers can make elements like logo, navigation, headers and image slideshows in a clear hierarchy giving a unity of form to the web design.
This way all the elements on the web page will also gain an aura of importance, making it attractive for the end-user. If used in a loose manner, the white space might shift focus of the content and thereby become less effective.
Web development is all about maintaining a fine balance among all the elements of the web page. It basically involves designing a web page in such a manner that each element gets its due space and importance. The visitor should not be bombarded with images or get carried away by one specific element on the web page. Negative space helps in differentiating between the header, footer as well as middle-ground content areas.
At the same time there are many websites where this has not been used in the right manner, giving the whole website cluttered look. Therefore it is crucial that you take the services of experienced web developers to get a balanced web design for your website.
Ultimately all the website owners want their website to look sophisticated. This can be easily achieved by using the negative space in an intelligent manner. One of the best uses is to add an element of sophistication on the web page can be seen on the webpage of Apple. They have strictly followed the dictum of "less is more" through which not only do they communicate what they want to, but also do it in a sophisticated manner.
If used in the right manner, white space can add an edge to your web design and help you garner better traffic and conversion rates. Power your website with effective use of negative space and see the change in your business.