Pay-Per-Click (PPC) advertising is a simple method to understand. It essentially is an online advertising tool that allows you to place an ad on the result pages of search engines. You only pay for the campaign if someone clicks on your advertisement.
net,Instant Results: Search Engine Optimization (SEO) takes weeks or months to achieve results. With PPC advertising, your campaign becomes active once the search engine approves it. This takes just a couple of days.
Cost-effective: You define the amount you are willing to pay per click. This allows you to outbid your competitors and potentially rank first on search engine pages.
Geotargeted: This is one of the key benefits to using PPC. You are not required to have a physical presence inside a country or city in order to target their population. You simply have to customize your settings to target specific area(s).
Seasonal Marketing: You are not required to advertise 365 days of the year. In fact, you are allowed to customize the settings to make yours ads appear and peak during specific seasons.