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iCanTrade.com is a pre-revenue B2C SaaS portfolio management system targeting 30 million+ US self-directed investors (DIYI) and helping them manage their portfolios better with more sensible less emotional trades. Our team has worked on the interface design of this complex financial and stock market application creating functionality and design that help to make right financial decisions – fast! Moreover, we’ve gone through extensive wire framing of the prototype stage to make sure each piece of functionality is addressed and the navigation inside the app. is easy, intuitive, and straightforward for the target user. Furthermore, while scalable for further extension, the final design is appealing, simple to use, and is sure to provide great user experience while working with lots of financial data.