Over 50% of E-Commerce visitors abandon their shopping at checkout. Why? Find out how you can improve your E-Commerce site checkout usability in the newest blog post released by Business Media.
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Shopping online can be a rewarding experience for consumers. Consumers can compare prices, buy products, and make payments, without having to leave their homes. But, if the shopping experience is not designed properly, it may cause frustration, and ultimately loss in sales.
The checkout is in fact the ultimate weapon that could destroy your website credibility. Why? Bad checkout experiences could drive a buyer to abandon their shopping cart midway and exit the site immediately.
Is this happening to you? Is your checkout running an obstacle course? This blog post looks at some tips website owners can use to streamline checkout procedures.
Renaming the checkout button is a bad idea. This confuses the living lights out of consumers who are not equipped to use your website. REMEMBER NOT TO ADD ANY OBSTACLES. It spells disaster all over it.
It sounds like a good idea, but believe us, it is not. Consumers look at the buy button as a commitment. You can never read the minds of consumers. They may want to continue browsing. Use the phrase “add to cart” instead.
Your customers are on your website to shop, and not to fill out endless forms. So don’t require them to register to shop. Sign-up forms are often barriers as they require effort, time and patience; all of which consumers do not have. GIVE CUSTOMERS THE OPTION TO BUY AS GUESTS!
If you are already accepting credit cards online, integrate PayPal payment processing into your site. Sales often increase on average 20% after adding PayPal. Buyers often find it is easy and secure.
Many sites disable the functionality of the Back button, often redirecting consumers to error messages. You cannot do that as you never know when people would need to employ the back button.
The checkout process is nothing like the rest of the browsing experience. Your customers aren’t shopping; they are rather making a purchase. Any browsing controls at this point are redundant and can only confuse your customers and divert them from the task. Eliminate these unnecessary elements.
Summary:
Business Media designs and develops E-Commerce sites that are fully functional, user friendly and client-centred. Our web developers will assess your current situation and provide you with tips on how to improve your customers’ web user experience. Click here for more details.
Our main advice to all website owners is to test the system out. Have friends and colleagues provide feedback on their user experience before website’s deployment. We recommend this to all E-Commerce website owners. Have you completed this task?